As part of the marketing and sales division, the Group runs an independent distribution system that supplies medications, vitamins, paramedical products and cosmetics to 1,000 customers per day in the retail and institutional sector with national distribution.
The group owns an extensive fleet of trucks and commercial vehicles that transport the Group’s products to customers across the nation-wide.
The division maintains regular contact with its customers through its sales agents and call center staff that maintain daily telephone contact with the customers.
The division’s policy is to supply merchandise within 24 hours to most areas across the country.
In January of 2010, the division’s new expansive logistics center was opened in the Modiin Industrial Zone. This logistics center has significantly increased the division’s capacity and its distribution and service capability to the entire country.
Special Distribution Sector: AMPI
In 2009, the Group won the Mifal Hapayis tender to market Mifal Hapayis’ products in the Jerusalem region. For this purpose, AMPI, a subsidiary of Ophir and Shalpharm, was established.
The company is engaged in the sale and distribution of Mifal Hapayis products and various sales aids; the expansion and maintenance of the distribution network in the Jerusalem region, which currently consists of 240 franchises; training of licensees; supervision over the permit conditions; management of the entire financial system: guarantees, collection from the licensees and payments to Mifal Hapayis.
The franchise will end in 2014 and the Company intends to compete for the extension of the franchise for an additional number of years.